Email Marketing Specialist - REMOTE

SMB: Marketing · Sunnyvale, California
Department SMB: Marketing
Employment Type Regular Full-Time

Email Marketing Specialist


Company Overview: Here at Ooma we empower people to connect in smarter ways. We do this by creating powerful communication experiences through our cloud-based platform to bring people together at work and at home. Our solutions help small business owners stay connected with their customers and manage their businesses from anywhere. For larger companies we provide customized unified communications solutions to meet their unique needs. At home, we help our customers connect with their loved ones by providing the #1 rated VoIP phone service available. We also provide them with peace of mind though our innovative smart home security solution. At Ooma, all our products and services are priced competitively, because we believe advanced technology should be accessible to all.

 

Every day, we strive to uphold our brand values:

We care that everyone loves their Ooma experience.

We think big to innovate and revolutionize markets.

We create smarter solutions that uniquely deliver both superior experiences and superior value.

We embrace diversity of thought to make the best decisions.

We respect that problems are best solved by fact-based discussions and positive intent.

We choose to be a force for good in the world.

 

Working at Ooma means being a team player, while allowing your individual voice to come through. And, you'll receive competitive compensation, benefits and generous company perks.

 

Summary:

The Email Marketing Specialist will be responsible for the development and execution of our customer marketing email programs. The ideal candidate must have the technical ability to create engaging email campaigns. This role will own execution of emails, including, but not limited to, calendaring, creative briefs, copy writing, email coding, campaign setup, QA, testing, reporting, and analysis.

Reporting to the Director of Customer Marketing, the right candidate is a team player with outstanding ability to think creatively and execute on campaigns that drive results.  They have strong project management and organizational skills, possess a proactive work ethic and be highly self-motivated.

 

Essential Duties and Responsibilities:

  • Execute a wide range of email campaigns, including working collaboratively on creative development, list management, testing, execution, tracking and refinement.
  • Understand the behaviors and trends of key customer segments and garner insights that are actionable. Conduct analysis of results and develop test plans to continuously improve email performance.
  • Identify key performance indicators and standardize reporting to meaningfully interpret email engagement results and implications aligned to industry benchmarks.
  • Optimize emails for deliverability, mobile rendering, open rates, etc.
  • Be the subject matter expert (SME) in marketing application of email marketing strategies within our business. Stay current on latest technologies and trends and make quarterly recommendations to leverage them as potential brand differentiators in campaigns, email marketing etc.


Required Experience & Qualifications:

  • Ability to code emails (HTML, CSS, and mobile responsive email design).
  • Email marketing experience using an ESP (Mailchimp, Marketo), as well as familiarity with CRM marketing capabilities of SFDC.
  • 3+ years of hands-on experience managing high-volume email campaigns with flawless execution.
  • Build audiences and customer segmentation, deliver deep insights through data analysis and track email list quality and health
  • Develop high-impact A/B testing to continually improve performance
  • Strong communication, writing, and storytelling skills.
  • Organized and detail oriented


Benefits:

  • Full Medical/Dental/Vision benefits
  • 401k Match
  • Paid time off
  • 9 Paid holidays

Thank You

Your application was submitted successfully.

  • Location
    Sunnyvale, California
  • Department
    SMB: Marketing
  • Employment Type
    Regular Full-Time