Senior Integrated Campaign Demand Generation Manager - R1201

SMB: Marketing · Sunnyvale, California
Department SMB: Marketing
Employment Type Regular Full-Time

Senior Integrated Campaign Demand Generation Manager


Company Overview: Here at Ooma we empower people to connect in smarter ways. We do this by creating powerful communication experiences through our cloud-based platform to bring people together at work and at home. Our solutions help small business owners stay connected with their customers and manage their businesses from anywhere. For larger companies we provide customized unified communications solutions to meet their unique needs. At home, we help our customers connect with their loved ones by providing the #1 rated VoIP phone service available. We also provide them with peace of mind though our innovative smart home security solution. At Ooma, all our products and services are priced competitively, because we believe advanced technology should be accessible to all.


Every day, we strive to uphold our brand values:

We care that everyone loves their Ooma experience.

We think big to innovate and revolutionize markets.

We create smarter solutions that uniquely deliver both superior experiences and superior value.

We embrace diversity of thought to make the best decisions.

We respect that problems are best solved by fact-based discussions and positive intent.

We choose to be a force for good in the world.

Working at Ooma means being a team player, while allowing your individual voice to come through. And, you'll receive competitive compensation, benefits and generous company perks.


Job Responsibilities:

  • Oversee programs planning processes, execution and tracking including timelines and deliverables.
  • Manage the budget for integrated lead generation campaigns and webinars,
  • Identify internal and external resources and content for use in marketing programs through close partnership with other members of the marketing team – product marketing, communications, content, digital.
  • Help define and implement lifecycle email programs.
  • Develop and oversee the execution of monthly/quarterly/annual plans for integrated, multi-channel lead generation campaigns (triggered email campaigns, webinars, digital, and social) targeted at new prospects
  • Partner with our analytics team to develop B2B marketing program level metrics and reporting.
  • Oversee the expansion of our flagship promotional email program.


Experience And Qualifications:

  • B2B and B2C marketing experience, ideally in SaaS or UCaas
  • 5-7 years of demand generation experience spanning email marketing, content marketing, , webinars, and social.
  • 3+ years of experience managing direct reports and the ability to coach and mentor other marketers.
  • A proven track record for developing successful and scalable B2B omnichannel marketing campaigns.
  • Experience with Marketo and Salesforce, including an understanding of campaign level reporting requirements.
  • Experience managing complex projects, meeting deadlines, and handling several projects at a time with a high attention to detail.
  • Ucaas, experience, preferred.


You Are:

  • A data-driven marketer with proven quantitative and analytical skills.
  • Competent in marketing strategy and planning processes.



  • Full Medical/Dental/Vision benefits
  • 401k Match
  • Paid time off
  • 9 Paid holidays

Thank You

Your application was submitted successfully.

  • Location
    Sunnyvale, California
  • Department
    SMB: Marketing
  • Employment Type
    Regular Full-Time